The Secret to eCommerce Success: Using WordPress Tables to Drive Conversions
Customer experience, decision-making, and sales boost – These are what any eCommerce business constantly strives to enhance. Strategies like targeted marketing and sleek website design are commonly used in this case. But the use of a WordPress table plugin is an often-overlooked tool for achieving these goals.
Table plugins are tools that empower businesses to create sortable, filterable, and interactive tables in WordPress that transform how customers engage with product listings. If implemented correctly, tables can simplify navigation, improve product discovery, and drive conversions.
In this article, we’ll explore how eCommerce stores can use WordPress tables to improve the online shopping experience for their customers, focusing on some must-have table features like filters, real-time data updates, types of product tables, CTAs, etc.
Benefits of Tables in eCommerce Product Listings
Product listings are the first point of interaction between customers and the store.
Regular listing formats can overwhelm users with information or fail to provide the clarity needed to make a decision. WordPress tables address this challenge by presenting product data in a clean, organized, and visually appealing format.
Dynamic tables created with plugins like Ninja Tables allow businesses to display key product features, specifications, reviews, and pricing in an easy-to-digest format.
For example, a table showcasing laptops can include columns for price, processor type, memory size, and customer ratings. Customers can sort the table by any column to quickly find products that meet their criteria.
- Tables make it easier to highlight product comparisons
- Side-by-side comparison enables customers to evaluate options at a glance
- Reduces decision fatigue and encourages quicker purchases
- Inventory tables list available products with real-time stock information
- Tables create transparency and urgency, driving higher engagement
B2B Affiliate Marketing Strategies and WordPress Tables
For affiliate marketing efforts, eCommerce businesses can utilize WordPress tables.
By structuring affiliate-related product tables effectively, companies can integrate B2B affiliate marketing campaigns into their digital stores.
An affiliate products table can include sortable columns for pricing, features, and reviews, making it easier for users to compare and choose. These tables not only improve the visibility of affiliate products but also track clicks and conversions, providing valuable insights for optimizing campaigns.
Why Product Tables Help Increase Sales
In all of Ninja Tables’ blogs about product tables and marketing, you must have seen some common info.
“Product tables showcase all the product details in one place, making it easier for a customer to pick and hit the Add to Cart button.” – Once you realize how true this is and incorporate tables to your product feed, you’ll never look back!
Helping Shoppers Find Exactly What They Need
Your customers value shopping convenience. If they can find what they’re looking for fast from a product table, it significantly boosts their shopping experience.
WordPress tables with custom filters, search bar, all necessary product details, action button, and a styled table layout – All these and some more table features help customers refine their search based on their preferences.
| Image | Name | Category | Price | Quantity | Buy |
|---|---|---|---|---|---|
 | Espresso Scent (Sweet) | Decor | $5.00 | | |
 | Pumpkin Spice (Sweet) | Decor | $20.00 | | |
 | White Tea & Wisteria Scent (Calm) | Decor | $12.00 | | |
| Magnolia Scent (Fresh) | Decor | Original price was: $15.00.$13.00Current price is: $13.00. | | |
 | Orange-Marigold Scent (Fresh) | Decor | Original price was: $6.00.$4.00Current price is: $4.00. | | |
 | Coffee candle (Sweet) | Decor | Original price was: $10.00.$8.00Current price is: $8.00. | |
Product tables make sure their purchasing journey is smooth starting from browsing to checkout.
Filters can include criteria like price, brand, size, color, or even special offers. For example, a shopper looking for a product might filter by size, color, brand, or price range to instantly narrow down options.
| Image | Name | Category | Price | Choose | |
|---|---|---|---|---|---|
 | Blue Hoodie (Zipper) | Hoodies | Original price was: $40.00.$35.00Current price is: $35.00. | | |
 | Hat | Hat | Original price was: $20.00.$15.00Current price is: $15.00. | | |
 | T Shirt | Half sleeve | $45.00 | | |
 | T-Shirt with Logo | Tshirts | Original price was: $10.00.$8.00Current price is: $8.00. | | |
 | Beanie with Logo | Accessories | Original price was: $20.00.$18.00Current price is: $18.00. | | |
 | T-Shirt | Tshirts | $18.00 | | |
 | Long Sleeve Tee | Tshirts | $25.00 | | |
 | Polo | Tshirts | $20.00 | | |
 | Hoodie with Logo | Hoodies | $45.00 | | |
 | Hoodie with Pocket | Hoodies | Original price was: $45.00.$35.00Current price is: $35.00. | | |
 | Hoodie with Zipper | Hoodies | $45.00 | | |
 | Beanie | Accessories | Original price was: $20.00.$18.00Current price is: $18.00. | | |
 | Belt | Accessories | Original price was: $65.00.$55.00Current price is: $55.00. | | |
 | Cap | Accessories | Original price was: $18.00.$16.00Current price is: $16.00. | | |
 | Sunglasses | Accessories | $90.00 | | |
 | Tank Top | Tanktop | Original price was: $45.00.$40.00Current price is: $40.00. | |
This level of customization not only improves the CX but also encourages customers to spend more time exploring the site.
Advanced WordPress table plugins like Ninja Tables enable businesses to add dynamic filters that adapt based on inventory and customer interactions. Multi-level filtering allows customers to apply multiple criteria simultaneously, producing highly targeted results.
It’s a smart way to improve conversion rate.
Providing Real-Time Price and Availability Updates
Not just shopping convenience, your customers also value transparency and real-time product updates from you.
Accurate and up-to-date information is critical for maintaining their trust and keeping them engaged. Customers often abandon purchases when they encounter discrepancies between displayed and actual product availability or pricing.
Make real-time data updates in your WordPress product tables so your customers can always see the latest information.
For instance, a dynamic pricing table can automatically update with new discounts, promotions, price drops, or stock status. This feature is particularly useful during flash sales or limited-time offers, where timely updates can create urgency and encourage quick decision-making.
Different Types of Product Tables for Different Use
Filters, real-time data, or action buttons won’t mean anything if you’re not using the right table for your eCommerce website. An online store focusing on selling products has to embed a product table specific to the customer or product needs.
Thanks to table templates by Ninja Tables, you can use multiple types of product tables for your eCommerce store.
- Pricing table to showcase price tiers of a product with a “Buy Now” button for each tier.
- Product comparison tables compare different products side-by-side
- Product features or specification table to help customers decide on choosing a product
- Product review tables to showcase user reviews, user testimonials or USP of products
- WooCommerce product tables with all product details and “Add to cart”
- Event-specific product tables with custom backgrounds or colors
From every angle you look at a table plugin, the multiple use cases of product tables appear clearer. Your eCommerce business will benefit from tables if you know which table to use and when.
Highlighting Products to Get Attention
As WordPress tables can contain hundreds of products to display, it might get hard to show your customers what products are best-selling or what products are in limited availability.
For this, you can either use separate tables to display “Best-selling Products” or “Limited Edition” tables. Or you can highlight a specific product in the existing product list table with a different cell color.
| ID | Product | Location | Quantity | Unit Price | Inventory Value | Discontinued? | Vendor |
|---|---|---|---|---|---|---|---|
| C189 | Coffee mug set | Storage C | 800 | $70 | $90,670 | No | FluentCo. |
| B540 | Porcelain plate set (Blue) | Storage B | 400 | $120 | $68,030 | No | SM Ltd. |
| B830 | Wine glass set (White) | Storage B, Storage A | 350 | $100 | $42,934 | Soon | EverDew |
| A530 | Coffee table | Storage D | 200 | $300 | $110,357 | Yes | ManC |
| A301 | Glass vase | Storage A (Shelf 30) | 100 | $250 | $38,357 | No | Martin & Co. |
| B321 | Metal cutlery | Storage B | 100 | $120 | $23,365 | No | Black Ltd. |
| C383 | Enamel trinkets | Front shelf | 300 | $15 | $20,743 | No | Yellow |
| D642 | Windchime | Storage D | 100 | $110 | $19,027 | No | Bloom |
| A301 | Salt-pepper shaker | Storage C | 100 | $20 | $25,982 | Yes | INB100 |
The table above shows highlighted cells to indicate what product is discontinued.
In Ninja Tables, this feature is called “Conditional Formatting.” It’s definitely not used just to highlight a cell, it has many more functions. But an online store can use it to highlight best-selling items or products with limited availability.
Call-to-Actions for Higher Click-Through Rates
An effective eCommerce site does more than showcase products. It guides customers toward specific actions. Using clear and compelling call-to-actions (CTAs) in WordPress tables can significantly boost click-through rates and conversions.
In WooCommerce product table, the “Add to cart,” “View Cart,” or “Checkout” buttons help customers in purchasing fast.
Using CTAs that convey urgency, such as “Limited Stock” or “Buy Now,” encourages immediate action from customers. And table plugins like Ninja Tables lets you customize your action button color or text however you want.
Interactive tables with embedded CTAs allow customers to add items to the cart, view details, or proceed to checkout without navigating away from the table.
Reviews, Features, Media, and More
Customers want clarity and transparency. You can sell two or more of the same product from different companies, but you need to show real user reviews and compare the features so they can decide on their own.
For product reviews, you can use a table like the following.
 | WP Ratings 4.6 out of 5 Stars | 94% | |
Ease Of Use 95% Design 90% Settings 90% Price 95% Support 100% Overall Quality 94% | Pros
Cons
Pricing per year
| ||
And tables like these for product features.
| Features |  |  |  |  |
|---|---|---|---|---|
| Table Design Options | Unlimited | Limited | Unlimited | Limited |
| Colors | Unlimited | Limited | Unlimited | Limited |
| WooCommerce | ||||
| Google Sheets sync | ||||
| WP Posts table | ||||
| Drag & Drop | ||||
| Pre-built templates | ||||
| Custom filter | ||||
| Export-Import Table | ||||
| Fluent Forms integration | ||||
| Advanced Styling | ||||
| ACF Field Mapping | ||||
| Charts | ||||
| Conditional formatting | ||||
| Value transformation | ||||
| Custom CSS |
Some stores can choose to go a different way and list their products as a media table only. This sort of table only shows the preview of physical products but when users can click on one image, they’re directed to the product page.
These tables are all made by Ninja Tables. You can check out some more in the free table templates page.
Transform Customer Experience With WordPress Tables
eCommerce success depends on creating an engaging and user-friendly shopping experience. The smoother the experience, the better the conversion.
WordPress tables offer a simple solution for enhancing product listings, giving customers full control of their purchases with custom filters, action buttons, and providing real-time data updates. Features like affiliate product integration further maximize the potential of tables to drive conversions.
Implementing WordPress table plugins is a smart and effective choice for any business looking to improve the customer experience of their online store.
Product tables are a straightforward way to make your customers happy and engaged. Product pricing, comparison, reviews, and many more types of tables help your eCommerce business score the goals you didn’t know you could score!
Ninja Tables– Easiest Table Plugin in WordPress
