Prepare for the Upcoming Holiday Sales Season (Halloween, BFCM, Christmas)

Blink and it’s the sales season! Halloween, Black Friday Cyber Monday, Christmas, and New Year sales all are about to roll in one by one. If you don’t plan your strategies to increase holiday sales now, you’ll be too late.

“Boost engagement” and “More conversion” sound really good on paper and in your marketing plan for Q4 of 2025. But if you have no actionable plan, they’re just words.

Buckle up tight and take notes of some tips we bring you today.

11 Tips to Prepare for the Holiday Sales Season 2025

No. We’re not talking about vague tips like “Know your audience.” We’ll list the ideas that help you take action and increase sales before the deal season comes.

Curate your inventory

Holidays or sale seasons are not about clearing out your stocks. But you can definitely curate.

It’s the best time to track and analyze sales data from the previous season and plan or re-organize your inventory.

• Analyze last year’s data to find out what’s your best-selling product, what gets more clicks, what gets stock-out faster, and what sells slow with no traceable data.
  
  
• Sales or not, you must keep the stocks of popular items alive.
  
  
• If a product hasn’t moved from your stocks to either a cart or to a wishlist, offer incentives for consumers to finish the purchase during the holiday season. Or discontinue.
  
  
• Keep inventories updated. Ensure your suppliers deliver products in time and minimize stock-outs.

Update pricing strategy

Without market research or checking how your competitors are setting their prices, your marketing plans are not complete.

Keep the holidays, product demands, and product quality in your mind to set the price and significantly boost sales.

• Competitor pricing: Research competitor pricing plans to stay ahead of the game. If they’re setting the price higher, find out the reason. And if they’ve set a discount, must look into that!
  
  
• Bundle marketing: Holiday product bundles can be a great source of revenue. Curate a few products of the similar or contrasting genre and create product bundles. Set a discount for the bundle that makes the set lucrative.
  
  
• Early bird offers: Reward your customers in a “First come, first serve” manner. Give them a special pricing to shop from your.
  
  
• Loyalty programs: Want your customers to keep coming back? Run special promotions and loyalty offers exclusively for loyal and regular buyers. Send them personalized emails with special coupons or discount codes that only they have access to.
  
  
• Referral bonus: Encourage word of mouth marketing by offering a special discount for those who refer your business to a friend.

It’s not always the “strikethrough” price that gets more sales. Sometimes it’s about prioritizing your existing customers and making them feel special.

Omnichanneling

A good customer experience will always get you more sales. Be present in all the channels your customers or potential customers are at.

Your holiday campaigns must align across all social media and marketing channels like email or deal pages. The messaging has to be consistent.

Promote the sales on social media at the right time with the right content. Don’t forget to engage with the audiences and seek out influencer collaborations.

Omnichannel marketing essentially means being omnipresent for your customers. If you have a brick store and a website, you need to make both the online and offline stores customer-friendly. Decorate the store according to the holiday mood and do the same for the website.

Let’s not forget about mobile-responsiveness!

FOMO, bundle deals, collaborations

Sales and psychology are correlated.

If you can trigger the fear of missing out (FOMO) in your customers, you’ll see them flock to your store.

How to create FOMO in marketing?

• Offer limited-time discounts for either stock clearance or during sales season
• Display countdowns to show good products are selling fast
• Give exclusive access to loyal customers or high-paying consumers
• Show off your social proofs of people loving and recommending your business
• Organize “Flash sales” or quick sell-out
• Offer free shipping to get those “Proceed to checkout” clicks
• Trigger panic-buying mode by showing “Limited stock”
• It’s a bit tricky, but popups do help with sales if you do it right

Creating urgency is not always necessary before holidays. But if you want to clear out stock, you should run a campaign like “Stock Limited!” or “Stock Clearance Sale.”

A simple “Limited stock” badge over the product box delivers the message.

Organizing product bundle deals is an intriguing marketing trick to capture attention. The price of a combined bundle of 3 products appears less than the total price of individual products. It creates a sense of “cost effective” purchase.

If you run a bakery business, you can collaborate with a cafe and promote your cupcakes with their coffee. It’s a cross-promotion strategy.

Personalization

You can show how much you value your customers’ preference and care about their spendings by giving them a personalized experience.

Provide them with the products according to their demography, past purchases, location, and wishlists. Make them feel special and valued.

• Segment the audience according to demography
• Personalized email marketing
• Tailored and exclusive offers
• Utilize social media for feedbacks
• Personalized homepage and product recommendation
• Allow options to customize
• Location-based display or geo-targeting
• Create targeted ads for specific segment of your audience

Loyalty programs

Customer loyalty programs are another way of treating your customers right.

You can use incentives like credit system, point-based or loyalty-level rewards, referral bonus, exclusive membership or VIP coupon, and spontaneous games or contests. Keep them engaged and interested.

Smart product showcasing

No matter how good your products are, they need to engage the potential customers enough to prompt a purchase.

And product presentation plays a big role. Precisely, product display in tabular format.

Here’s a WooCommerce product table by Ninja Tables.

A visitor can gather all the information of a product from tables like this one.

As you can see, product image, name, description, price, stock info, and the “Add to cart” buttons are all in one single row for them to find.

With proper product table plugins, you can customize the tables with background images specific for the special season, add custom filters, forms, product ratings, and more.

Here’s another product table with Halloween vibes.

More tips:

• Make product titles and descriptions informative but not complex.
• Add core attributes only- type, size, brand, color, stock, price, etc.
• Use Google Trends to see the most trending products
• Add high-quality product images
• Create holiday-themed product descriptions and tables
• Add seasonal keywords for seasonal SEO
• Use seasonal colors and themes for product pages or tables
• Highlight holiday gift items
• Create dedicated holiday collections

Sales season is the best time for product affiliate marketers. And tables for affiliate marketing certainly has a history of generating high conversion.

For all your product table needs, you got Ninja Tables!

Website and technical prep

Getting ready for eCommerce holiday sales means focusing on website loading speeds and handling a large number of visitors during intense shopping hauls.

Good checkout page UX

As a customer yourself, have you ever proceeded to checkout but closed the tab because the checkout page experience was not satisfactory?

You have a nice website focused on good products, it’s responsive and designed to attract. But you see an excessive bounce rate as soon as customers land on your checkout page.

It’s because your checkout page isn’t optimized for conversion and has following issues:

• The checkout page loads very slowly and is sometimes unresponsive
• Customers have to sign up to finish purchasing
• No guest checkout option
• Not many options for payment gateways
• The checkout form is endless and every field is required
• Not mobile-responsive
• Not secure
• Money-back guarantee badge missing

The smoother your checkout page is, the better your conversions will be.

Actionable shipping strategies

39% of cart abandonment happens due to unexpected or high shipping costs. Managing holiday shipping costs smartly can increase your sales a lot.

• Offer free shipping but maintain a minimum-spend thresholds to increase average order value
• Expedite shipping or fast-shipping for last-minute shoppers (flat-rate expedite is encouraged)
• Mention shipping cutoff dates for holiday delivery upfront
• Multiple order fulfillment center so customers get their product fast
• International shipping for global customers
• Shipping insurance
• Flat-rate shipping for weight ranges and total order
• Flat rates for paid returns to prevent return fraud

Track results

You may be making lots of changes to your holiday marketing plans but unless you track the results and analyze the metrics, you’re not doing it right.

• Track conversion rates, MoM rate, average order value, traffic sources, and customer acquisition cost
• Monitor sales data as regularly as possible and adjust strategies
• Test multiple promotional messages and offers to see which one converts better
• Evaluate user reviews and feedbacks and adjust based on responses

Keep an eye on the overall performance so you don’t repeat any mistake you made last season!

Best WordPress Plugins to Increase Seasonal Sales

Now that you have your notes to excel in the upcoming sales season, here are some plugins to try out.

Cart and checkout

• One Page Checkout
• FluentCart
• Retainful

Products

• Ninja Tables
• FluentCart

Forms

• FluentForms
• Jotform
• Typeform

Payment

• Paymattic
• WooPayments

SEO

• Yoast SEO
• SEOPress
• Rankmath

Feedbacks or community

• WP Social Ninja
• FluentCommunity

Ready for Holiday Sales?

A curated inventory, engaging price plan, special offers, smart tabular product display, good UX/CX, and some foolproof shipping strategies – you got your whole holiday season sales plan ready to deploy.

These tricks are not just suitable holiday marketing. If you keep them up throughout the year, your business can thrive all year long!

Got any secret trick up your sleeve that you’d like to share?

Get In touch with Ninja Tables

FAQs

Here you’ll find all your holiday sales questions answered.

What is the best month for sales?
The best months for sales are November and December. These are the holiday seasons for Black Friday, Cyber Monday and Christmas.

You also have summer sales from approximately May to June and Halloween or spring/fall season sales after that.

What is the peak season of sales?
The peak season of sales is from the end of October to early January. It starts with Halloween, continues through BFCM, and ends in Christmas and New Years. It’s when the stores (eCommerce or not) reach their highest volumes of sales and revenue, due to an increase in consumer demand.

What is the peak shopping period?
The peak shopping season is during events like Black Friday Cyber Monday and Christmas. Most businesses also flourish during Halloween or even before that during summer and fall.

How to prepare for holiday sales?
To prepare for holiday sales you need to do the following:

• Curate your inventory
• Update pricing strategy
• Omnichanneling
• FOMO, bundle deals, collaborations
• Personalization
• Loyalty programs
• Smart product showcasing
• Website and technical prep
• Good checkout page UX
• Actionable shipping strategies
• Track results