Ratings and Review Tables in WordPress for SEO, UX, and Trust

The success of your product, business, or service is determined by the customer reviews and testimonials. Their experience lets other people know the good, the bad, and the questionable about what you offer.

You can publish tons of blogs and landing pages to show your benefits, features, and comparisons, but it’s the reviews from real users that’s gonna do the trick.

Review tables in WordPress are the best solution to showcase a product or brand’s worth for a WordPress-based site. People take authentic reviews seriously. Their purchasing decision depends on it.

Affiliate marketers, tech bloggers, eCommerce sites, or just someone who wants to present real reviews of their own product/service, can use tables.

Tables are a visual format of data display and reviews, ratings, and testimonials can be easily plotted into one!

We’ll walk you through everything you need to know about creating review tables for products, movies, or businesses.

What is a Review Table?

People love visual and organized presentation. It’s easier to understand, compare, and make decisions. And review tables are the best one to do that.

A review table is a data showcasing format that organizes product or service reviews into rows, columns, and cells. The scannable format of a table lets people comprehend details better than paragraph blocks.

It’s a sample product review table showing ratings, scores, pros and cons, and source link.

Review tables typically include:

• Product/service: The item or service name that’s being reviewed.

• Media: Image or video if it’s a physical product. A poster if it’s a book/movie. Logo if it’s a service or business.

• Ratings: Visual reviews with star ratings. 1-5 stars or numerical scores to show average rating.

• Key features: Product features, USPs, or benefits. Service/business offerings/usage.

• Pricing: Current prices or discount offers.

• Pros and Cons: Quick summary of positive and negative sides.

• Action buttons: Direct links to website, pricing page, or other landing pages from CTA buttons.

Review tables should present reviews and ratings from real users to help people compare. It’s best for affiliate marketers, online shoppers, eCommerce businesses, and bloggers who feature products/services.

11 tables for affiliate marketers

Use case and benefit:

• Affiliate marketers can use review tables to gain more clicks, sales, and commissions
• Bloggers embed review tables when they feature a product or a service
• eCommerce sites can showcase their own products with user reviews and ratings
• Customers or clients can pick the best product/service after checking review tables and comparing multiple competitors
• Star ratings, average rating, testimonials, and quality assurance are easy to understand from tables
• It’s better for SEO and user engagement
• Action buttons in tables get more clicks presented with reviews
• User and customer experience increase easily

Review tables transform a lengthy review content into an easily comprehensive format. It impacts user engagement and conversion rates positively.

Tools for Creating Review Tables in WordPress

Creating professional review tables in WordPress requires the right tools and plugins.

If you’re comfortable with HTML coding, go for it! But WordPress table plugins can save a lot of your time. You also get more functionality and customization options.

The most effective WP table plugins for creating review tables are:

Ninja Tables

It’s the easiest table plugin suitable for any business and any data table purpose. Users can create review tables (manually or with templates) without worrying about coding, responsiveness, data amount, or SEO.

TablePress

Another popular option to create basic review tables. While it doesn’t offer special features out of the box, it’s a solid tool to try. It also has extensions available for enhanced functionality.

wpDataTables

Useful for large datasets, this plugin is perfect for anyone with a little to no tech knowledge. It’s responsive, has import-export option, and also allows table design freedom.

Key table plugin features to look for:

• Responsiveness: Display tables properly in all devices
• Data type: Built-in star ratings, scoring element, and multimedia
• Sorting and filtering: Allow users to organize data by different criteria
• Icons: Badges, signs, progress bar, etc.
• Design: Customizable colors, fonts, and layouts
• Import/export: Manage large amounts of review data
• Templates: Ready to use table templates with full customization control
• SEO: Proper structure for search engine visibility

And Ninja Tables ticks all the checkboxes of being the perfect tool to create review tables.

Examples of Review Tables Created with Ninja Tables

You can create all sorts of tables with Ninja Tables and even use the templates to save some time. Here are 5 examples of review tables created using this plugin.

Product review table

A table to review a product or a business. This following table can be used for any review purpose you need.

You can review a physical product, a digital product or a business by customizing this table.

This review format is good for affiliate marketers reviewing products, eCommerce sites aiming to sell more, and product comparison sites that help in decision making.

Key components:

• Product images – logo or brand information
• Technical specifications like top features, USPs, and benefits
• Pricing plan – comparison with current deals, special price, or regular
• Star rating and average rating
• Overall rating scores
• CTA button

Insurance policy review table

Websites comparing and reviewing different insurance policies can use this table to help people decide their perfect insurance plan.

It’s a dummy review table made with Ninja Tables and clearly shows details of insurance companies like package price, claims paid, and star ratings average from customers.

You can add more columns/cells with coverage amounts, monthly premiums, deductibles, and more. The clean layout makes it easy to compare insurance policies and companies at a glance.

Key components:

• Insurer name, logo, and package
• Pricing column (you can add monthly and annual options)
• Coverage limit comparisons
• Star rating system for overall policy quality
• Color-coded cells for quick visual scanning
• Responsive design that works on mobile devices

Book review table

Bloggers or sites that review books (Goodreads or others) can use this table to showcase the best-sellers of the current month or books that are on sale.

This table illustrates details of books of a specific category – Horror/mystery. Book bloggers and literary websites can present multiple book reviews in an organized, scannable format with this.

You can also add reading difficulty levels or age-restrictions.

Key components:

• Book covers as images
• Author and genre information
• Publication date or ISBN
• Star ratings (average from reader reviews)
• Filters (by genre and by author) and search bar
• “Buy” or “Grab” button

Movie review table

Personal blogging sites about movies/tv shows, film critics, entertainment websites, and anyone reviewing movies can use this table.

You can design this table with filters, release date, bluray release and premier dates, paginations, and more.

Key components:

• Movie posters and release information
• Genre classifications
• Runtime and rating details
• Movie trailer or streaming link
• Critics vs. audience scores
• IMDb details and button

User testimonial table

Not just star rating or number scores, product reviews also include testimonials from authentic users.

This table showcases customer feedback and their experiences alongside product pros and cons.

It’s best for eCommerce sites, review bloggers, SaaS platforms, and affiliate marketers to build trust and credibility with authentic user reviews and testimonials.

Key components:

• Customer names and profile
• Detailed breakdowns (quality, value, usability)
• Testimonials and user comments
• Review sites
• Counts for social proof
• Pros and cons

Product rating box

It’s a more compact and focused approach to product reviews.

This table gives an in-depth evaluation of an item with scoring and rating across multiple criteria. It’s used for single-product reviews.

Key components:

• Overall rating with visual indicators
• Category-specific ratings
• “Limited” badge
• Expert verdict or summary
• CTA

Software review table

Anyone who reviews digital tools, services, and businesses can use this table to evaluate them.

It’s perfect for tech bloggers, digital agencies, or anyone reviewing online platforms and software solutions.

Key components:

• Platform names with logo/icon
• Top feature or USP
• Pricing tiers and subscription options
• Integrated review form or link to review page
• User rating averages
• Direct links to try or purchase services
• Contact info

Best Practices for Effective Review Tables

Yes, with Ninja Tables and other top table plugins, creating WordPress tables is much easier and more fun. But it’s the effectiveness you need to pay more attention to.

It goes beyond simply organizing data into rows and columns. You need to engage your audience and get them to click the buttons or links and make a purchase or at least, a decision.

Note down some best practices.

Design and layout

You don’t want to overwhelm your target audience, and not bore them either.

• Keep the data tables clean and uncluttered by only using the most relevant info
• Use consistent formatting – standard rating scales, image sizes, and color schemes
• Don’t forget to use enough white space
• Maintain visual hierarchy and use bold texts, colors, typography smartly
• Use alternating row colors or subtle borders to improve readability
• Allow pagination for large data tables
• Keep filter, frontend sorting, and search bar enabled
• Color the table following your brand guideline or the product you’re reviewing

Table content

Review tables should only include data that help people decide. Add the data that matters the most to your audience.

• Objective data (specifications, prices) and subjective evaluations (ratings, pros/cons)
• Keep descriptions short but informative
• Use bullet points or short phrases rather than lengthy paragraphs
• Merge/split when needed
• Decide on rating/review style – progress bar or stars or numerals
• CTA button to purchase link or website

Technical optimization

Tables are SEO and LLM-friendly, but you still need to work to enhance web performance.

• Use appropriate file formats and sizes
• Implement lazy loading
• Make tables responsive for all screen sizes
• HTML markup and schema.org

Display Ratings, Rankings, and Build Trust

Review tables are a powerful way of organizing and presenting comparative content. They transform user reviews, ratings, and testimonials into digestible, user-friendly formats – best for decision making and increasing site’s credibility.

Creating the perfect review table in WordPress only requires one table plugin, Ninja Tables.

eCommerce businesses can use this plugin for product reviews, bloggers and affiliate marketers can use it to showcase comparisons and benefits, and movie/book reviewing sites can use it to get more traffic.

Start experimenting with review tables today by exploring the various templates and customization options in Ninja Tables.

Let us know what you need!

Get In touch with Ninja Tables

FAQs

Do I need coding knowledge to create review tables in WordPress?

No, modern WordPress table plugins like Ninja Tables provide intuitive interfaces that require no coding knowledge. You can create professional review tables using the templates and easy customization options from a user-friendly table dashboard.

Are review tables mobile-friendly?

Yes, quality table plugins ensure your review tables are fully responsive and adapt to different screen sizes. Ninja Tables, for example, automatically optimizes table display for mobile devices, ensuring your content remains accessible across all platforms.

What is an overview table?

An overview table is a display of summary in an organized table format. A review table can be an overview table if it has multiple information beyond just ratings and testimonials like key features, price details, action buttons, benefits and use cases etc.

Can I import existing review data into WordPress tables?

The most qualified table plugins have the import-export option. It’s easier to migrate existing review data and turn them into a table using CSV, JSON, Excel, or PDF formats.

If you’re using Ninja Tables, you can also sync live data from Google Sheets.

How do review tables affect SEO?

Tables are best for SEO and LLMs. Review tables improve your content’s SEO and LLM performance significantly by being structurally organized and easy to scan.

Can I add affiliate links to my review tables?

Yes. Review tables are excellent for affiliate marketing. Table plugins like Ninja Tables allow you to include direct purchase links, buttons, and tracking codes in product review or comparison tables.