Amazon Affiliate Program: Everything You Need to Know

Amazon Affiliate Program_ Everything You Need to Know

In the vast realm of e-commerce, Amazon reigns supreme as the largest online retailer, generating an amazing inventory of over 12 million products. Its relentless sales engine churns out a surprising $17 million every single hour.

But a big twist is – Amazon isn’t the only beneficiary of this digital empire. There also are enterprising affiliate marketers, who command a substantial 45% of the site’s market share. 

With an expansive community of over 900,000 members, it proudly stands as one of the world’s biggest affiliate networks. And they call it the Amazon affiliate program or “Amazon associates”.

Why is it the biggest affiliate network in the world? 

Because of the straightforwardness of the process. That is,

  • Sign up
  • Gain instant approval and 
  • Seamlessly integrate Amazon affiliate links into your content. 

When a visitor makes an Amazon purchase through your provided links, you reap the rewards — it’s as simple as that.

Now, let’s embark on your journey to becoming an Amazon Affiliate. Here we present a step-by-step guide featuring tips and real examples that help you make your first move to join the Amazon affiliate program.

Let’s dive in!

Amazon Affiliate Program- Discover your purpose

Introducing the Amazon Affiliate program, also known as Amazon Associates—a dynamic affiliate marketing initiative. It’s a complimentary opportunity for website owners and bloggers to join the ranks of Amazon Associates.

Participants showcase a curated selection of products from on their websites, seamlessly integrating them through custom links. When visitors click on these links and make purchases from Amazon, they receive referral fees as a token of appreciation.

If you’re still not sure of affiliate marketing or its suitability for you, let’s see what is affiliate marketing and how the Amazon affiliate program works.

Affiliate Marketing

Affiliate marketing is a strategic marketing approach, that empowers online retailers to collaborate with niche website owners. This collaboration results in the creation of distinct product links, aptly named affiliate links. 

A website owner promotes these links and when a visitor follows the link and purchases, he is rewarded with a commission. It’s important to note that the commission depends on successful transactions through the link.

Is it aligning with your goals and endeavors? 

It’s an ideal fit if you already helm a website or blog, and your content naturally lends itself to product endorsements. For instance, if you write about sports, you have the potential to craft links for sports products.

How Does the Amazon Affiliate Program Work?

How does the Amazon affiliate program work?

So, if you are here to know the workings of the Amazon Affiliate program just see the below steps. 

  1. Website owners start the process by creating an Amazon Affiliate account.
  2. Amazon defines each website owner as a unique Associate ID, a key identifier in their collaborative endeavor.
  3. With the application successfully approved, associates gain access to their Amazon portal.
  4. With the provided tools, associates can craft affiliate links tailored to their content.
  5. Embed these links within blog posts or other strategic corners of the website.
  6. When a visitor clicks the link and makes a purchase, the associate is duly rewarded with a commission.

A seamless dance of collaboration, isn’t it?

Diving into the details, commission rates in the Amazon Associates program vary by product category. 

For example, for a sports blog; you earn 3% from each sale. If you sell 3 products for $1,000 each, you earn $90. Now, imagine repeating 30 times a month—your earnings would soar to an impressive $900.

In the early stages of your Amazon Associate journey, it can be a bit slow which can be harsh. So it’s essential to know the commission rates of different products. With this, you can accurately scale the earning potential aligned with your website’s niche.

Eligibility Guidance for Amazon Associates

As for eligibility, joining Amazon Associates comes at no cost when you meet specific criteria. Foremost, you’ll need a valid Amazon account and the ability to promote Amazon products via website, mobile app, or through your social media presence.

Website Owner’s Eligibility Criteria for the Amazon Affiliate Program

Many Amazon Affiliates choose to showcase Amazon products on their websites or blogs. To qualify, websites should meet the following criteria:

  • Ownership: The website must be owned by the applicant.
  • Content Quality: It should boast a minimum of 10 original blog posts, with the most recent one published within the last 60 days.
  • Accessibility: The website must be publicly available, steering clear of closed groups or paywalls.

Mobile App Eligibility Criteria for Amazon Affiliate Program

For those who want to sell via mobile apps, Amazon Associates warmly welcomes website app versions. To be eligible, your app must meet these standards:

  • Availability: It should be freely accessible on the Google Play, Apple, or Amazon app stores.
  • Content Originality: The app must deliver original content to its users.
  • Distinctiveness: Both aesthetically and functionally, the app should stand apart from Amazon’s official shopping app.

Social Media Influencers Eligibility Criteria for Amazon Affiliate Program

Well-known influencers are also welcome to partake in the Amazon Associates program, with a unique feature setting them apart. Unlike the website-centric model, influencers need not possess a dedicated website to qualify. 

They can curate earnings by spotlighting Amazon products across their social media handles. To be eligible for this, influencers must meet the following criteria:

  • Active Presence: Maintain an active and public profile on platforms like Facebook or Instagram business account, Twitter, YouTube, TikTok, or
  • Influence Quotient: Possess an established following characterized by substantive engagement.
  • Follower Threshold: Must have a minimum of 500 organic followers.

It’s important to note that Amazon Associates’ requirements may vary by region. So, check the specific criteria for your location.

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Requirements and Rules for Amazon Associates

Amazon Affiliate Program comes with its own set of guidelines that associates must abide by. So, you have to familiarize yourself with these prerequisites before delving into the program.

Upon successfully enrolling, your next step is to wait for the consideration of the application review process. Amazon mandates that new affiliates secure at least three sales within their initial 6 months. 

Failing to meet this criterion may result in the closure of your account. The Associate’s team evaluates websites, mobile apps, and social network accounts, to keep a perfect blend of consistency, freshness, and originality in the content provided.

In addition to the initial prerequisites, Amazon has implemented further requirements to ensure ethical promotion and to prevent associates from exploiting the system. Failure to comply with these regulations may lead to expulsion from the program. 

Here are key guidelines to bear in mind:

  • Transparent Disclosure: State on your site or communications that you can earn from your recommendations.
  • Truthful Recommendations: Beware of false or deceptive claims in your endorsements, maintaining the integrity of your content.
  • Content Standards: Avoid inappropriate, explicit, or harmful content that upholds standard that aligns with Amazon’s values.
  • Price Avoidance: Steer clear of referencing prices as they are subject to frequent changes.
  • Offline Restrictions: Avoid incorporating Amazon affiliate links in offline promotions, eBooks, or email communications.
  • Link Shortener Abstention: Do not utilize link shorteners for affiliate links, preserving the original provided links.
  • Trademark Compliance: Be careful about using unauthorized Amazon trademarked materials that might inaccurately represent your association with Amazon.

For a thorough understanding of the guidelines, you must review Amazon’s program policy and the operating agreement for associates. knowing these regulations protects your standing in the program as well as strengthens a trustworthy and credible relationship with your audience.

Become an Amazon Affiliate in 6 Easy Steps

How to Become an Amazon Affiliate?

So you know your purpose, learn about the eligibility guidance, requirements, and rules. Let’s talk about how to Become an Amazon Affiliate. We listed these 5 steps for you to start with the Amazon Affiliate Program. 

Step 1: Create a Website or blog

For Amazon Associate eligibility, an active website, blog, app, or YouTube channel is a must. Boost your chances by pre-populating your platform with content for an authentic appeal to users and Amazon.

During the application, articulate your website’s purpose, audience, and traffic strategy. Know why you’re creating the site and how it will engage users.

Step 2: Sign Up

Click the Sign-up button on the Amazon Associates home page, log in or create an Amazon account, and start your application.


Step 3: Enter Details

Provide personal information on the Account Information page and list the web addresses for promotion on the Website and Mobile App List page.

Step 4: Build Your Profile

Set up your Associates ID, describe your content, and align it with your content type on the Profile page. Read the Associates Program Operating Agreement before finishing.

Step 5: Payment Preferences

Confirm your application, input payment, and tax details, and understand that Amazon reviews your application after the first sale.

Step 6: Generate Affiliate Links

Use Amazon’s SiteStripe tool to easily create affiliate links by browsing and selecting products. Choose from Text, Image, or Text and Image options based on your preference.

Amazon Affiliate Program- Sitestripe top bar

Here’s how to make the most of SiteStripe:

Ensure You’re Logged In

Make sure you’re logged in to your Amazon account using the same credentials as your Associate’s account. This ensures the SiteStripe toolbar appears at the top of every page you visit.

Access SiteStripe

Once logged in, the SiteStripe toolbar becomes your go-to assistant. It’s prominently displayed at the top of every Amazon page, ready to streamline your link-building process.

Select Your Page

Navigate to the specific page on Amazon that you want to link to. Whether it’s a product page, category, or any other section, SiteStripe adapts to your needs.

Click ‘Get Link: Text’

With your desired page open, simply click the ‘Get Link: Text’ button on the SiteStripe toolbar. Here you get the option for link customization.

Choose Your Link Type

In the resulting popup, you have the flexibility to generate either a short or full-length link. Tailor it to your promotional needs and audience preferences.

Copy Your Affiliate Link

Click the Text button within the Get Link selector, and your newly generated Amazon Affiliate link is ready. Copy it to your clipboard effortlessly.

Copy Your Affiliate Link from the sitestripe topbar

Integrate into Your Promotions

Now, with your customized affiliate link, seamlessly incorporate it into your promotions, whether it’s on your website, blog, or social media channels.

How to Make Money from Amazon Affiliate Program

Maximize your Amazon Affiliate earnings with these effective strategies:

Choose Your Website Niche

Focus on a specific eCommerce niche that aligns with your interests and expertise. Whether it’s sports or educational activities, a targeted niche allows you to seamlessly integrate relevant product links. 

This enhances your credibility and reduces competition, making your content stand out.

Write Product Reviews and use Comparison Tables

Leverage the power of product reviews and comparison posts. Craft detailed content reviews and compare multiple products, providing valuable insights for potential buyers. 


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High-intent posts like these are more likely to drive referrals to Amazon, especially when readers are close to making a purchase decision. Offer alternatives in comparison tables to choose from diverse preferences.

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Blog Consistency Matters

Establish a consistent blogging schedule to create a strong foundation for your Amazon Affiliate strategy. Quality content is key, so focus on well-researched and informative posts. 

Prioritize relevance over quantity; two high-quality posts per month can outperform poorly written weekly posts. Optimize your site for search engines (SEO) to attract qualified traffic.

Implement a Content Marketing Strategy

Develop a content marketing plan that aligns with your niche and audience. Learn SEO basics to enhance your site’s visibility in online searches. Craft blog posts that address trending topics and user queries, ensuring your content remains relevant.

A strategic content approach increases the chances of attracting and retaining visitors.

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Create an Amazon Storefront

Diversify your referral methods by establishing an Amazon Storefront. This serves as a centralized hub for your content and product recommendations, directing traffic straight to Amazon. 

Enjoy the benefits of minimal upkeep and straightforward navigation for visitors. Regularly check and update links to guarantee an uninterrupted shopping experience.

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Promote Your Website on Social Media

Drive traffic to your site by actively promoting it on social media platforms. Utilize both organic and paid methods to expand your reach. 

You can Invest in paid social ads and pay-per-click (PPC) ads on Google to target a broader audience. With cost-effective PPC models, you only pay when users click on your ads. Craft compelling ad imagery using tools like Canva for an effective online presence.

Unleash the Power of Email Marketing

Email is a marketing powerhouse for business growth. Generating leads and creating an email list is important when you want a good ROI from your business.

There are lead generation strategies and the newsletter section is foundational, potentially contributing 5-10% of overall income. Having an email automation tool to control campaigns and sequenced newsletters can help you unleash the power of email marketing for your Amazon store.

Use Quality WordPress Plugins

Plugins serve as invaluable tools, streamlining tasks in specific domains. In the Amazon affiliate program, using plugins can significantly simplify efforts. 

The directory will give you numerous options, but you have to select the best one to avoid any complications and smooth your Amazon affiliate journey. Consider options like the AzonPress for a seamless experience.

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Frequently Asked Questions about the Amazon Affiliates Program

  1. How much do Amazon affiliates really make?

The commission structure is intricately tied to the specific product category, with most categories offering a competitive 3-4% commission rate. While this percentage might initially seem modest, the cumulative impact becomes apparent when you consider the potential for numerous affiliate sales. In fact, with a consistent stream of sales, it’s entirely feasible to accrue a monthly income ranging from a few hundred to several thousand dollars.

  1. How do I get approved for Amazon affiliate?

Amazon seeks associates who enhance the Amazon customer experience, whether you’re a dedicated reviewer, stylist, content creator, or curator looking to share Amazon products with your audience.

Upon signing up, our Associates’ team reviews your application after you’ve driven three qualified sales within the first 180 days (personal orders excluded). They assess all provided Sites (websites, mobile apps, social network pages, and Alexa skills) to ensure they meet our high customer experience standards.

Each site should feature robust original content, with a minimum of 10 publicly available posts. Unsuitable sites cannot participate. Here are the criteria for each category:

Websites: Recent content (within 60 days), and you must own the website.

Mobile Apps: Compliance with Amazon’s Mobile Application Policy requirements.

Social Networks: Facebook (excluding personal pages), Instagram, Twitter, YouTube, TikTok, and Your application must specify the exact URL, and your social media presence should be established, publicly available, and have a substantive following (at least 500).

Alexa Skills: Compliance with Alexa Skill Certification requirements.

Please review these standards before submitting, as applications not meeting these criteria will be rejected. We cannot reassess rejected applications, so keep your Site list updated for accurate review.

  1. Is Amazon affiliate program free?

The application is completely free, and there are no prerequisites or minimum referral targets to meet before you begin earning referral fees through the Amazon associates program. Your earning journey starts immediately.

  1. Does Amazon affiliate pay for clicks?

Regrettably, Amazon Associates doesn’t operate on a pay-per-click model. Compensation is solely tied to successful sales generated through your affiliate efforts. The commission structure varies significantly based on the specific product category your users choose to purchase.

  1. Do Amazon affiliate links expire?

The answer is a straight NO. Certainly, Amazon affiliate links exhibit a timeless quality, devoid of expiration. This implies that if you were to disseminate an Amazon affiliate link today, the potential to earn commissions would persist for an extended period. Of course, this is contingent upon two crucial criteria: the continuous good standing of your affiliate account, ensuring it remains unsuspended.

  1. How long do affiliate cookies last?

Amazon affiliate cookies last for 90 days. When you direct traffic to Amazon and users place items in their carts, Amazon’s memory extends throughout the entire checkout process. So, as long as the purchase is finalized within those 90 days, you’ll be remembered and credited for your referral.

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Get Started with the Amazon Affiliate Program

So that’s all for today. Hopefully, now you know how to Dive into Amazon Affiliates and turn your hobbies into profit. In conclusion, we can summarize this article below.

It’s that much simple. Choose a niche aligned with your passions—be it tech, fashion, or home decor—for an enjoyable and sustainable venture, craft quality, and niche-focused content that engages and captivates your audience.

Skyrocket visibility with SEO tactics. Implement keyword research and meta-tag optimization to drive organic traffic to your affiliate links. Leverage social media and a professional website to establish trust.

Stay updated on niche trends and product releases. Regularly update content to provide accurate and valuable information to your audience.

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